A Winter Challenge
The origins of HeatTrak trace back to the snowy streets of northern New Jersey, where Hillel Glazer, like many others, found himself battling relentless snowstorms every winter. Tasked with the never-ending chore of shoveling snow off sidewalks and driveways, Glazer began to wonder if there might be a more efficient way to handle the problem.
The idea didn’t come from a lab or a research facility, but from a simple household item—a heating pad. During one particularly challenging winter, Glazer decided to try something unconventional: he laid the heating pad on a patch of snow. To his surprise, it worked, melting the snow away with ease. This small, seemingly insignificant experiment sparked an idea that would eventually lead Glazer down a path of innovation.
An Unexpected Discovery
Driven by the belief that there had to be a better way to manage snow and ice, Glazer began experimenting further, refining his idea, and exploring ways to turn it into a practical solution for others. The early days were filled with trial and error, as Glazer worked tirelessly to create a product that could withstand the harsh demands of winter while being simple enough for anyone to use.
His journey from a snowy driveway to the founding of HeatTrak is a testament to the power of creativity, persistence, and the drive to solve a problem that affects millions every year. Today, as the founder and CEO of HeatTrak, Glazer leads a company that has become a leader in snow-melting technology, offering innovative solutions that have fundamentally changed the way people think about snow removal.
A New Approach
HeatTrak’s mats are designed to be both durable and effective, capable of melting snow and ice as soon as they accumulate. Whether it’s a residential walkway or a business entrance, these mats provide a reliable alternative to the back-breaking work of shoveling, making winter safer and more manageable for everyone.
Over the years, HeatTrak has rolled out more than 750,000 mats and earned the trust of over 260,000 businesses across the United States and Canada. These mats have become a game-changer for property owners, facility managers, and anyone who faces the challenges of winter weather. What started as a simple experiment has grown into a product that not only saves time and effort but also reduces the risk of slips and falls, contributing to overall winter safety.
Recognition Follows
The impact of HeatTrak’s innovation has been recognized widely. The company has received industry awards and has been featured on popular television shows like Good Morning America. But the true measure of success lies in the everyday lives that have been made easier and safer thanks to Glazer’s invention.
The Road Ahead
The success of HeatTrak goes beyond its products. It’s a story of one person’s determination to find a better way—transforming a spark of inspiration into a market-leading innovation. Glazer’s vision and leadership have driven HeatTrak to continually push the boundaries of what’s possible in snow management, making winter safer and easier for everyone.
As HeatTrak continues to grow, the mission remains clear: to provide innovative solutions that make winter a little less challenging. From a single idea to a thriving business, HeatTrak’s story is one of turning inspiration into reality. And in doing so, it has changed the game for snow removal, offering a modern solution that redefines how we deal with winter’s challenges.
