HeatTrak, manufacturer of outdoor heated mats, launched a sweepstakes on Facebook early this week. The sweepstakes asks entrants where they would like to go on their dream winter vacation. The company will award a $500 Visa gift card to help send one winner on a winter getaway, and $300 towards an online purchase of snow melting mats and accessories at heattrak.com.
This is the first sweepstakes the 8 year old NJ based company is hosting on Facebook and they are publicizing the event on their website, and through their facebook and twitter accounts. The sweepstakes has been running for less than one week and in that time, the company's Facebook fan count has increased by 20%. The sweepstakes runs until February 28, 2013.
In order to enter the sweepstakes, Facebook users must first like the HeatTrak company page. From there, they can submit their information and share the sweepstakes on their own wall to encourage their friends to enter as well.
HeatTrak has been gaining steady attention this season as the high tech way to eliminate snow and ice around the home and workplace. They are currently featured in ShopSmart Magazine's January 2013 cover story, 'Our Favorite Stuff of the Year' under the home improvement category. Earlier in the season, they were featured in New Jersey's Bergen Record November 10th article, "Best Ways to Deal with the Snow". Snow-melting mats are available for purchase in hardware stores across the country and on e-commerce sites such as amazon.com and costco.com.
Read the original press release here.